You've got an idea you believe in. Maybe it's a new service, a product, a project, or a fresh direction for your business.
But turning that idea into something people get, want, and are willing to pay for? That's the hard part.
If you've ever found yourself saying:
I know it's good, I just can't explain it properly.
People say they're interestedโฆ but they're not buying.
I've launched something before, and it didn't land the way I hoped.
Then this workshop is for you.
Too many businesses go straight from idea to promotion - building the website, designing the logo, posting on social media - without testing if the thing they're launching actually solves a problem for someone.
In this session, innovation and strategy expert Rollo de Sausmarez (who's helped launch over 350 products in his career) shares the framework you need to take a product or service to marketโwith more clarity, more confidence, and a much better chance of success.
You'll learn how to:
โ Test your idea before investing in branding or promotion
โ Understand your real customerโnot just the people who say "sounds great!"
โ Build something people actually want
โ Explain what you offer in a way that's clear, engaging, and effective
โ Launch with a strategy, not just a hope and a hashtag
You'll leave with:
ยท A step-by-step roadmap to go from idea to launch
ยท Tools and prompts to sharpen your thinking
ยท Clearer messaging and stronger positioning
ยท Confidence to move forwardโor press pause if you need to
Whether you're developing a new product, shifting into a new market, or looking to make your side hustle sustainable, this session will help you reduce the guesswork and increase your chances of success.
Ideal for early-stage founders, established businesses, and innovators at every level.
